"We Love NYC" or "We Love New York…

“I Love NY” (“I *heart* NY”) is a New York State promotional campaign that originated in the 1970s. “We Love NYC” or “We Love New York City” (“We *heart* NYC”) is a New York City promotional campaign that originated in March 2023.

The logos of the two are similar, but some people found the new logo confusing, reading it as “WE NYC *heart”.” Initial reaction to “We Love NYC” was mixed, with many people finding it to be a poor imitation of the “I Love NY” campaign.

YouTube
WE❤️NYC.
WeLoveNYC
Mar 13, 2023
“We❤️NYC” is a 21st Century version of the 70’s “I❤️NY” campaign. Once again, New Yorkers are coming together to mobilize civic action and community engagement as the catalyst for a renaissance of the city and its neighborhoods. In many ways, the challenges facing the city today are more complex than in the past. Together, “WE” can tackle these challenges and demonstrate, once again, that this is the greatest city in the world.

WE LOVE NYC
Governor & Mayor Join Business, Labor & Community Leaders to Launch Campaign to Inspire Optimism and Civic Action
March 19, 2023
PRESS KIT
Campaign Celebrates What Makes NYC Great and Empowers New Yorkers to Show Their Love by Getting Involved

Governor Kathy Hochul, Mayor Eric Adams, business, labor, and civic leaders from across the five boroughs today launched “We ❤️ NYC”, a campaign to showcase the city’s strengths and mobilize New Yorkers to make sure this remains the greatest city in the world. The citywide campaign will kick off with a celebration of New Yorkers who are making a difference — the “doers” — and will feature opportunities for civic engagement that everyone can contribute to. New Yorkers can get engaged at welovenyc.nyc.

“From its iconic views and vibrant arts and culture to its thriving businesses and world-class cuisine, New York City represents some of the best that our state has to offer,” Governor Hochul said. “This We ❤️ NYC campaign will help to capture that energy and preserve the city’s spirit by encouraging New Yorkers of every background to come together, get involved, and make a positive change in their community.”

“This city overcame the darkest days of the pandemic because of the selfless work of everyday New Yorkers, and if each of us gives just one hour a week in an act of service, the result will be transformative,” said Mayor Adams. “That is why I am proud to announce the launch of ‘We ❤️ NYC,’ in partnership with Governor Hochul and the Partnership for New York City. The ‘We ❤️ NYC’ campaign asks everyone who loves the greatest city in the world to show it by lending a helping hand and spreading that love to every block across all five boroughs.”

“New York’s secret sauce has always been the ability of our diverse communities to work together, confidently and with common purpose, to solve problems and navigate change,” said Steven Swartz, CEO of Hearst and immediate past co-chair of the Partnership for New York City who served as the Master of Ceremonies for today’s event. “The broad spectrum of organizations that are lining up to support the We ❤️ NYC campaign demonstrates once again how our city’s diversity makes it strong.”

NYC Central Labor Council, AFL-CIO President Vincent Alvarez said, “The NYC Central Labor Council, AFL-CIO is proud to join this broad effort to ensure New York City remains a vibrant and growing city. New York City is where we work. New York City is where we live and raise our families. We love NYC and working people will do our part to continue making this the greatest city in the world.”

NYC.gov
Transcript: Mayor Adams Delivers Remarks Kicking Off “We ♥ NYC” Campaign With Governor Hochul And Business, Labor, And Community Leaders
March 20, 2023
Steve Swartz, President and CEO, Hearst Corporation: … Thank you, ladies and gentlemen. Thank you. Lucky Chops performs in the subways as part of the MTA’s Music Underground, and you’ll hear more about that in a few minutes, so thank them very much. I’m Steve Swartz, chief executive of the Hearst Corporation, immediate past co-chairman of the Partnership for New York City, and the incoming chair of Lincoln Center. We are gathered in Times Square today to launch a two-year campaign that will celebrate everything that is great about New York City starting with all of you, the people who live and work here. New York thrives when we all come together for a common goal, and that means all five boroughs, business and labor, civic and community groups all dedicated to a shared purpose, which is to keep New York the safest, cleanest, and most exciting and creative city in the world. Thank you.

NBC 4NewYork (New York, NY)
We ❤️ NYC: Iconic 70s Slogan Gets Refresh Celebrating the Big Apple
By NBC New York Staff
March 20, 2023
“It’s not just a slogan, it’s not a logo. It’s a spirit.”

That’s the message Gov. Kathy Hochul delivered alongside Mayor Eric Adams on Monday before a crowd in Times Square, where the politicians helped launch a new ad campaign on the back of the iconic “I Love New York” slogan of the 1970s.

In its updated form, the “We Love New York City” initiative hopes to inspire community and civic engagement, and mobilize New Yorkers to get more involved in their neighborhoods.

The two-year campaign is a collaboration between Hochul, Adams and the Partnership for New York City designed to celebrate “what makes NYC great” and bolster efforts to bring the city back from pandemic setbacks.

Gothamist
The new ‘We ❤️ NYC’ campaign has sent the internet into a frenzy
By Elizabeth Kim
Published Mar 20, 2023 at 12:58 p.m.
City and state officials on Monday launched a new ad campaign called “We ❤️ NYC” that’s intended to counter pessimism about the city’s future and encourage civic engagement and pride among residents.

But this being New York City, the initial reaction was marked more by disdain and ridicule.

Twitter
Governor Kathy Hochul
@GovKathyHochul
New York City has a spirit unlike anywhere else in the world — it’s up to all of us to celebrate it and keep it alive! ❤️🗽
Learn more about #WeLoveNYC and meet New Yorkers who are making a positive difference in their communities: http://welovenyc.nyc
5,298 views
0:01 / 0:15
From Mayor Eric Adams
2:19 PM · Mar 20, 2023

Patch—Brooklyn, NY
New Yorkers On New ‘We Love NYC’ Logo: We Hate It
“This reads We NYC Heart to me,” one Twitter user posted about the updated logo unveiled Monday. They weren’t alone.
Matt Troutman, Patch Staff
Posted Mon, Mar 20, 2023 at 2:44 pm ET | Updated Mon, Mar 20, 2023 at 4:49 pm ET
NEW YORK CITY — A new ad campaign for New York City aims for a simple message to rally city dwellers after a rough few years: “We NYC Heart.”

Or, at least that’s how many New Yorkers, graphic designers and Twitter users read the logo unveiled Monday.

The logo and campaign slogan is actually “We Love NYC” — an adaptation of the iconic “I Love NY” — and aims to signal that the city has rebounded from the coronavirus pandemic, said Mayor Eric Adams and Gov. Kathy Hochul during an announcement in Times Square.
(...)
“Font aside (and that’s a big aside) this reads We NYC Heart to me???” one person tweeted.
(...)
Not only that, but the Twitter handle @WeLoveNYC was actually already taken by a user named Mark Scally in 2009. Many organizations such as the New-York Historical Society ended up tagging this apparently inactive account instead of the official one in tie-in tweets.

Twitter
Empire State Building
@EmpireStateBldg
Shining in red tonight to kick off the @welovenyc_ campaign. #WeLoveNYC
captiv_8/IG
Last edited
3:34 PM · Mar 20, 2023

(Trademark)
Word Mark WE NYC
Goods and Services IC 035. US 100 101 102. G & S: promoting the state of New York as a tourist attraction and enhancing its economic development; promoting the city of New York as a tourist attraction and enhancing its economic development
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 02.11.01 - Hearts excluding hearts as carriers or depicted on playing cards
Serial Number 97632159
Filing Date October 14, 2022
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) New York State Department of Economic Development STATE AGENCY NEW YORK 625 Broadway Albany NEW YORK 12245
Attorney of Record Brett M. Hutton
Prior Registrations 3818931;4224966;5113793;AND OTHERS
Description of Mark The color(s) black and red is/are claimed as a feature of the mark. The mark consists of capital black letters WE with red heart below with capital black letters NYC below the red heart.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark WE NYC
Goods and Services IC 025. US 022 039. G & S: Clothing, namely, shirts, t-shirts, sweatshirts, socks; flip flops for use as footwear; knitted caps; hats; beanies
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 02.11.01 - Hearts excluding hearts as carriers or depicted on playing cards
Serial Number 97804009
Filing Date February 21, 2023
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) New York State Department of Economic Development STATE AGENCY NEW YORK 625 Broadway Albany NEW YORK 12245
Attorney of Record Brett M. Hutton
Prior Registrations 1555836;2431705;3097782;AND OTHERS
Description of Mark The color(s) black and red is/are claimed as a feature of the mark. The mark consists of capital black letters WE followed by a red heart with capital black letters NYC below the letters WE and the red heart.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE