Big Peach

"The Big Peach" became somewhat popular as an Atlanta nickname after "the Big Apple" became popular in the 1970s.

2 August 1979, New York Times, pg. B16:
WALL STREET

LEAVE THE BIG APPLE
COME TO THE BIG PEACH!

Leading regional brokerage firm headquartered in Atlanta is looking for a P&S Clerk with a minimum of 1 yr's experience. (...)

The Robinson-Humphrey Co Inc.